Bernardo Lecci

“A humanist who lives inside technology.”

Thirty years building brand identities: Advertising Director at Benetton Group, agency marketer, strategic advisor to funds. Today he collaborates with the Italian National Agency for Artificial Intelligence (ENIA). A first-generation digital immigrant, he has crossed enough technological revolutions to lose count. He writes for those who feel crushed between uncritical enthusiasm and the fear of replacement.

“This book is born of my most honest vocation: to give unsolicited advice, sometimes necessary.”

The complete version of this work, A.I. Confidential, lives at aiconfidential.it.