Bernardo Lecci

The author

“A humanist who lives in technology.”

Born in Florence, based in Treviso. Thirty years building brand identities: sixteen at Benetton Group, ten as Advertising Director. Then agency marketer, lecturer and strategic advisor. Today an AI Strategy Advisor and a member of the Communications Department of ENIA — Ente Nazionale per l’Intelligenza Artificiale.

A first-generation digital immigrant. He writes for people caught between uncritical enthusiasm and the fear of replacement: people who want to stay on their feet, with grace, through transformation.

“This book was born from my most honest vocation: giving unsolicited advice, sometimes necessary.”

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