Chapter 0 — Warning

Me,
myself
& AI.

Confessions on artificial otherness.

Enter the camera Index
FIG. 1 — THE WORLD
FIG. 2 — THE PROJECTION
↻ Click to flip — this is the world. press to see how it reaches the AI
Thesis

AI has arrived. You don’t know how to stand before it.
You don’t need another manual. You need a Set-Up for the human:
a posture that won’t go obsolete at the next update.

Part II — The Lenses

Four
operative
metaphors.

Camera Obscura, Turing’s Cat, Fabula Rasa, System Zero. A new vocabulary for thinking differently. Not simplifications: metaphors that hold the paradox without collapsing it.

I Kircher, 1646

Camera Obscura

AI inverts before it shows. You see a projection, not the world. Learning to read the inversion is the first critical gesture.

→ Read the chapter
II Schrödinger × Turing

Turing's Cat

An entity that remains in superposition: neither conscious nor blind, neither tool nor interlocutor. Don't collapse the paradox: inhabit it.

→ Read the chapter
III post-Locke

Fabula Rasa

It generates without lived experience. It produces meaning without having experienced it. What do we really sign when we sign an AI output?

→ Read the chapter
IV post-Kahneman

System Zero

It prepares the ground before conscious thought. It is the architecture that precedes you — you don't use it, it inhabits you.

→ Read the chapter
01
Movement

Deconstruction

We dismantle the mirage of AI as a "human in a box" or infallible oracle. The veil comes off.

02
Movement

Reconstruction

New operative lenses. The onlooker's posture is left behind. The paradox becomes inhabitable.

03
Movement

Crossing

Theory descends into the body. The Confident Attitude is trained: standing, with grace, inside the transformation.

Portrait of Bernardo Lecci
Bernardo Lecci
The author

“A humanist who lives
in technology.”

Thirty years building brand identities — Advertising Director at Benetton Group, agency marketer, strategic advisor for investment funds. Today he works with ENIA, the Italian National Body for Artificial Intelligence. A first-generation digital immigrant. He writes for those who feel caught between uncritical enthusiasm and the fear of replacement.

“This book was born from my most honest vocation: giving unrequested advice — at times necessary.”