Chapter 0 — Warning

Me,
myself
& AI.

Confessions on artificial otherness.

FIG. 1 — THE WORLD
FIG. 2 — THE PROJECTION
↻ Click to flip — this is the world. press to see how it reaches the AI

Thesis

AI has arrived. You don’t know how to stand before it.
You don’t need another manual. You need a Set-Up for the human:
a posture that won’t go obsolete at the next update.


Part II — The Lenses

Three lenses.
One framework.
One posture.

Camera Obscura, Turing’s Cat and Fabula Rasa are the three lenses. System Zero is the framework; Confident Attitude is the posture. A vocabulary for holding the paradox without collapsing it.

I Kircher, 1646

Camera Obscura

AI inverts before it shows. You see a projection, not the world. Learning to read the inversion is the first critical gesture.

→ Explore
II Schrödinger × Turing

Turing's Cat

An entity that remains in superposition: neither conscious nor blind, neither tool nor interlocutor. Don't collapse the paradox: inhabit it.

→ Explore
III post-Locke

Fabula Rasa

It generates without lived experience. It produces meaning without having experienced it. What do we really sign when we sign an AI output?

→ Explore
Q post-Kahneman

System Zero

It prepares the ground before conscious thought. It is the architecture that precedes you — you don't use it, it inhabits you.

→ Explore

01
Movement

Deconstruction

We dismantle the mirage of AI as a "human in a box" or infallible oracle. The veil comes off.

02
Movement

Reconstruction

New operative lenses. The onlooker's posture is left behind. The paradox becomes inhabitable.

03
Movement

Crossing

Theory descends into the body. The Confident Attitude is trained: standing, with grace, inside the transformation.


From the book to practice

What question are you starting from?

You can choose a path through the book, consult its sources or bring a practice into your work.

Choose a path → Appendices and sources → Liminal practices ↗


Portrait of Bernardo Lecci
Bernardo Lecci
The author

“A humanist who lives
in technology.”

Born in Florence, based in Treviso. Thirty years building brand identities: sixteen at Benetton Group, ten as Advertising Director. Then agency marketer, lecturer and strategic advisor. Today an AI Strategy Advisor and a member of ENIA’s Communications Department. A first-generation digital immigrant. He writes for people caught between uncritical enthusiasm and the fear of replacement.

“This book was born from my most honest vocation: giving unrequested advice — at times necessary.”